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Marketing, distribution, activations and market intelligence across Africa
Enter new African markets with a clearer understanding of the opportunity, audience, competition and local context
Market Research
Turn market insights into focused campaigns, activations, and channel activity that help you reach the right audience and build demand
Campaigns
what we do
Bring us your goals and challenges, and we’ll use market insight, cultural context and marketing judgement to identify the best route forward
Marketing Support
Selected work across strategy, activations, and market expansion
A multinational FMCG company, renowned for its diverse range of personal care and hygiene products, sought to further expand into the West African market...
Strategic Re-entry into the
Ghanaian Market
our cases
Navigating Nigeria's
Fintech Market
A rapidly growing fintech company specialising in payments, invoices, and financial tools was determined to expand its footprint into Lagos, Nigeria..
Validating Market
Potential in Rwanda
A leading food manufacturing company with a strong presence across Africa sought to introduce a new product to the Rwandan market...
For organisations looking to build lasting success across African markets, insight and execution matter as much as ambition
The latest news, trends and expert analysis
news
What does SMIC Marketing do?
SMIC Marketing is an African market consultancy that helps brands understand, enter and grow across African markets.
We support clients with market intelligence, campaigns and activations, and strategic marketing support, giving organisations the insight, direction and practical execution they need to build stronger market presence.
We support clients with market intelligence, campaigns and activations, and strategic marketing support, giving organisations the insight, direction and practical execution they need to build stronger market presence.
What services does SMIC Marketing offer?
We offer three core services: market intelligence, campaigns and activations, and marketing support.
Market intelligence gives clients a clear picture of the opportunity. Campaigns and activations turn that understanding into focused marketing activity. Marketing support provides strategic direction for organisations that need to strengthen or improve what they are already doing.
Market intelligence gives clients a clear picture of the opportunity. Campaigns and activations turn that understanding into focused marketing activity. Marketing support provides strategic direction for organisations that need to strengthen or improve what they are already doing.
What types of organisations does SMIC Marketing work with?
We work with organisations entering an African market, expanding into a new one, or strengthening an existing position. Clients come from technology, FMCG, healthcare and telecommunications.
The common thread is a need for clearer market understanding, stronger campaigns or more strategic direction.
The common thread is a need for clearer market understanding, stronger campaigns or more strategic direction.
Which African markets does SMIC Marketing operate in?
We operate across the African continent, with experience, contacts and networks spanning multiple countries and regions.
Clients come to us whether they are targeting West Africa, East Africa, Southern Africa or looking at opportunities more broadly.
Clients come to us whether they are targeting West Africa, East Africa, Southern Africa or looking at opportunities more broadly.
What does SMIC Marketing mean by market intelligence?
Market intelligence looks beyond headline opportunity. It can include customer insight, competitor activity, pricing, regulation, local context, distribution and route to market.
The purpose is to give decision makers a clearer view of what it will take to operate, compete and grow in a given market.
The purpose is to give decision makers a clearer view of what it will take to operate, compete and grow in a given market.
Does SMIC Marketing only work with businesses entering Africa for the first time?
No. Some clients are entering an African market for the first time.
Others already have a presence and need to strengthen their positioning, improve campaign performance, or understand why their activity is not landing as expected. We support both entry and growth.
Others already have a presence and need to strengthen their positioning, improve campaign performance, or understand why their activity is not landing as expected. We support both entry and growth.
How is SMIC Marketing different from other marketing agencies?
We focus specifically on African markets and the commercial realities that shape growth within them.
We look at the market, the audience, the channels and the local context before shaping recommendations or campaigns. The result is marketing that is more relevant to the market it needs to reach.
We look at the market, the audience, the channels and the local context before shaping recommendations or campaigns. The result is marketing that is more relevant to the market it needs to reach.
Get in touch
contacts
Get in touch
Get in touch
+44 (0)20 377 30939
+233 (0) 54 503 0634
+44 (0)20 377 30939
+233 (0) 54 503 0634
Old Town Hall, 30 Tweedy Road, Bromley, BR1 3FE, United Kingdom
F358/3 Second Kaajano Street, Osu, GU-564-5765, Accra, Ghana
© SMIC Marketing, 2026
Whether you're exploring a new market or refining your strategy, we'd be happy to discuss how we can help
Get in touch with us below
Get in touch
Prefer to get in touch directly?
Whether you're exploring a new market or refining your strategy, we'd be happy to discuss how we can help
We'd be happy to hear from you
©SMIC Marketing, 2024
contacts
Feel free to contact us
Old Town Hall, 30 Tweedy Road, Bromley, BR1 3FE, United Kingdom
F358/3 Second Kaajano Street, Osu, GU-564-5765, Accra, Ghana