We’re a marketing consultancy agency specialising in helping brands flourish in the African market.

Our mission is to create impactful experiences that enrich customers, inspire employees, and uplift communities. We aim to bridge the gap between the West and Africa, becoming the foremost strategic marketing partner known for innovative, culturally insightful, and data-driven strategies.

Tech & Software

E-Commerce & Retail

Healthcare

Telecommunications

As your dedicated partner,
we lead the way for your success

We build relationships based on understanding, trust, and mutual respect. We immerse ourselves in our clients’ stories, challenges, and visions, fostering genuine partnerships that prioritise empathy and collaboration over transactions.

Empathetic partnership

We celebrate and integrate diversity in all of our work. We believe in the power of blending cultural insights to create marketing strategies that resonate deeply with diverse audiences, bridging gaps and building connections across continents.

Cultural fusion

We blend creativity with data to deliver impactful results. Our strategies are informed by insightful data analytics, allowing us to craft creative solutions that are not only imaginative but also backed by concrete evidence and performance metrics.

Data-driven creativity

One-size-fits-all approach is not about us.
We value your unique voice.

SMIC stands for Skilful Means, Integrity and Compassion. Skillful Means is a Buddhist concept that recognises the importance of tailoring approaches to meet the unique needs and circumstances of each individual.

our approach

We believe that true success comes from understanding each client's unique journey and crafting personalized solutions. By combining innovative strategies with a deep sense of integrity and compassion, we help you achieve your marketing goals with authenticity and excellence.

We don't just represent organisations, we breathe life into brands.

Through consistency across all channels, we ensure cohesive and impactful marketing efforts. Taking a comprehensive view of your business, we align every strategy with your long-term growth and future goals.

how we work

We are passionate about building lasting partnerships, so we immerse ourselves in your story, believe in your mission, connect with your vision, and amplify your voice. By creating experiences that resonate with your target audiences, we unlock your true potential and help you to fulfil your purpose.

We believe in the transformative power of purpose-driven success, and it is this belief that fuels our passion.

Businesses, much like people, sometimes lose their way, especially when expanding into new markets without local knowledge. Even the best can falter, needing guidance to steer them back on track. We see ourselves as that guide, helping these organisations navigate their journeys towards greatness.

why we do it

When businesses succeed in their mission, the benefits extend far beyond their immediate goals. Customers benefit, employees thrive, and the wider community flourishes. This ripple effect of positive impact is what makes our work so fulfilling. It’s more than just marketing—it’s about making a meaningful difference.